Selected engagements across fashion, luxury and creative industries
FHMC supports organisations, leaders and institutions navigating moments of transition, growth or complexity. The case studies below illustrate the range of challenges we help clients address across strategy, leadership, culture, capability and international development.
All examples are anonymised and presented with respect for confidentiality.
Case Study 1: European Luxury Brand Group
Leadership and Culture Transformation
Context
A European luxury brand group operating several heritage maisons was experiencing misalignment among creative, merchandising and commercial teams. Performance was inconsistent, and leadership lacked cohesion around strategic priorities.
FHMC Intervention
• Conducted leadership diagnostics and cultural analysis
• Facilitated alignment sessions with senior executives
• Supported creative and merchandising teams in redefining processes
• Introduced practices to strengthen communication, clarity and decision-making
Outcome
The organisation achieved stronger cross-functional collaboration, greater team stability and a clearer strategic direction, enabling the houses to evolve while protecting their creative identity.
Case Study 2: Middle Eastern Government Fashion Commission
Sector Strategy and Internationalisation Programme
Context
A national cultural authority sought to strengthen its fashion sector, develop local talent and prepare brands for international growth.
FHMC Intervention
• Designed a multi-phase industry development programme
• Developed the internationalisation framework and export readiness tools
• Trained government teams on capability-building and sector mapping
• Mentored emerging designers and entrepreneurs across the region
Outcome
The programme created a structured pathway for national brands to enter global markets, improved institutional capability and positioned the country as a rising voice in the creative economy.
Case Study 3: Global Premium Retailer
Brand Evolution and Strategic Clarity
Context
A premium high-street retailer with an international presence needed to clarify its brand positioning, improve its assortment strategy and revitalise its creative vision after a period of stagnation.
FHMC Intervention
• Redefined the brand’s cultural and commercial positioning
• Co-created the brand narrative and seasonal direction
• Guided product teams through improved design-merchandising integration
• Facilitated leadership alignment around medium-term priorities
Outcome
The retailer strengthened its brand relevance, sharpened its creative direction and improved its internal execution capabilities across categories and markets.
Case Study 4: Emerging Latin American Fashion Brand
Export Readiness and Market Entry (Europe & Japan)
Context
A high-potential brand needed to prepare its product, pricing, storytelling and operational structure for international markets.
FHMC Intervention
• Conducted a full brand and business diagnostic
• Refined the value proposition for global audiences
• Developed pricing architecture, wholesale strategy and market-entry scenarios
• Supported the founder through capability building and operational upgrades
Outcome
The brand achieved readiness for international buyers, strengthened its internal processes and gained the confidence required for sustainable global expansion.
Case Study 5: Independent Creative Director
One-to-One Advisory and Leadership Development
Context
A creative director leading multiple teams across two continents needed clarity, emotional resilience and support when navigating complex interpersonal and strategic decisions.
FHMC Intervention
• One-to-one advisory sessions every two weeks
• Developmental coaching integrating cognitive, emotional and relational work
• Decision-making frameworks aligned with personal and professional goals
• Strengthened communication and influence with senior stakeholders
Outcome
The creative director gained clarity, improved leadership presence and achieved more stable performance across teams while reducing stress and reactivity.
FHMC designs each engagement with care, confidentiality and precision. To discuss how we can support your organisation, contact us for a confidential conversation.