Houses turn to us at the moments that decide a brand’s direction: a repositioning, a market entry, a change of creative or commercial leadership. The counsel is private, considered, and given directly.
Clients have included Gucci, Burberry, Bottega Veneta, Alexander McQueen, Fendi and Valentino. Much of that work is never spoken of. A small number of engagements, anonymised by policy but real in every detail, are described in our case studies.
What we do
Brand and portfolio strategy. Positioning, category architecture, and pricing power: what must change, and what must not, for a repositioning to strengthen the brand.
Market entry and expansion. Where to grow, in what order, through which channels, with which partners, sequenced so the first attempt is the one that works.
Creative and commercial alignment. The recurring failure mode of luxury organisations is a strong studio and a strong commercial team reading different maps. We put one map on the table; decisions then get made once, earlier, and they hold.
Leadership and organisation. Structures, succession, and senior team dynamics, handled with discretion and continuity, without public noise.
How engagements work
Every engagement begins with the Diagnostic: a short assessment, defined in scope and fixed in fee, that ends in findings and a recommendation. If deeper work follows, its scope is defined by what the Diagnostic found, not by a generic proposal.
Most engagements begin with a short, defined Diagnostic. Enquire in confidence →